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The Retail Benchmark: COVID-19 edition

Based on over a billion customer touchpoints across 150+ retailers and ecommerce businesses in the UK, we created our benchmark to help marketers better understand current trends in customer behaviour and benchmark their performance against industry averages.

Overall Revenue

The week-to-week average change in total revenue generated. This metric gives insight into overall retail performance.

Overall revenue
Website traffic
Open rate
Industry
Date Range
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Insights and analysis

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August 2020 product roundup
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5 reasons customers become ‘inactive’ or ‘lapsed’ and how to win them back
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How Trouva engaged customers using creative marketing during a pandemic