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The Retail Benchmark: Summer 2021 edition

Based on over a billion customer touchpoints across 200+ retailers and ecommerce businesses in the UK, we created our benchmark to help marketers better understand current trends in customer behaviour and benchmark their performance against industry averages.

Overall Revenue

The week-to-week average change in total revenue generated. This metric gives insight into overall retail performance.

Overall revenue
Total orders
Website traffic
Industry

Insights and analysis

5 great Black Friday tactics you can deploy this year
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3 tips to getting your deliverability ready for Black Friday
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8 Big Ecommerce Marketing Questions Cohort Analysis Can Answer
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How MADE.COM grew email revenue twice as quickly as the overall business.