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The Retail Benchmark: Black Friday edition

Based on over a billion customer touchpoints across 150+ retailers and ecommerce businesses in the UK, we created our benchmark to help marketers better understand current trends in customer behaviour and benchmark their performance against industry averages.

Overall Revenue

The week-to-week average change in total revenue generated. This metric gives insight into overall retail performance.

Overall revenue
Total orders
Website traffic
Open rate
Date Range

Insights and analysis

The Definitive Guide to UTM Tagging in Ecommerce
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Anatomy of a Perfectly Personalized Ecommerce Newsletter
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What retailers need to know about the iOS14.5 update
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How MADE.COM grew email revenue twice as quickly as the overall business.