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The Retail Benchmark: Summer 2021 edition

Based on over a billion customer touchpoints across 200+ retailers and ecommerce businesses in the UK, we created our benchmark to help marketers better understand current trends in customer behaviour and benchmark their performance against industry averages.

Overall Revenue

The week-to-week average change in total revenue generated. This metric gives insight into overall retail performance.

Overall revenue
Total orders
Website traffic

Insights and analysis

Black Friday for Good – The brands using Black Friday 2021 to make a difference to the world.
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Black Friday 2021: The best in class examples from retailers
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Why you need to have an affinity for channel affinity
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How MADE.COM grew email revenue twice as quickly as the overall business.