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The Retail Benchmark: Black Friday edition

Based on over a billion customer touchpoints across 150+ retailers and ecommerce businesses in the UK, we created our benchmark to help marketers better understand current trends in customer behaviour and benchmark their performance against industry averages.

Overall Revenue

The week-to-week average change in total revenue generated. This metric gives insight into overall retail performance.

Overall revenue
Total orders
Website traffic
Open rate
Industry
Date Range
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This data is a representation of millions of customer touchpoints from over 150 UK retailers.
The graph represents the percentage change in each metric, benchmarked against the first week of January 2020.

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